an innocent® joke

these innocent® creatives have come up with a cool concept for the winter: giving to the age concern charity, for every one sold with a wooly hat on 50p goes towards the older generation in respect of hot meals, blankets and advice on keeping thier homes warm in the winter. entitled ‘ the big knit’ pulling it all together to make a very seamless, funky idea!

untitled-1.jpg

trouble is, when you’ve drunk it, thrown the bottle away etc your left with this minature knitted hat, what do you do with it…..I can think of one place it would fit pretty snug! – ear warmers!!

photo-16.jpg

anyhows, i like the designs on them all, there certainly the way forward, be nice if they brought the price down slighly though

dsc00699.jpg

dsc00698.jpg

innocent-smoothie-character_1_.jpg

innocent.jpg

smoothie_charm_by_piatarunga.jpg

This is a good example to communicate the role of graphic design/advertising within the world, the designer(s) has/have created a bridge between the information and the consumer. 1. The hat is eye-catching> 2. The information is easily accessible (on the hats label)> 3. when the information is processed by the consumer there is a moment of realisation, like ‘aha, thats what its all about!’ 4. It is remembered easily because of the metaphor (hat) 5. The idea is different and unusual and breeds chatter/gossip about itself. so the designer’s role is to create a vehicle of information through firstly capturing an intrest or intriguing the audience.

Advertisements

There are no comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: